Honda's racing arm is venturing into new areas at this year's SEMA show, revealing a fresh business initiative to develop performance parts for Acura and Honda vehicles. Honda Racing Corporation US (HRC US) is involved in track, off-road, and street applications, and its innovations have secured championships nationwide.
HRC Unveils New Innovations at SEMA Show
HRC's primary goal is to allow its engineers to demonstrate their expertise in the retail market for U.S. performance parts. In August 2024, they introduced a prototype for the Acura Integra Type S HRC at Monterey Car Week, which was warmly received.
David Salters, president of HRC US, is enthusiastic about the opportunities ahead. "At Honda, competition inspires our drive for excellence, spurs creative thinking, and fuels many of the innovative ideas we bring to life," he stated. “HRC will forge stronger ties with Acura and Honda fans while enhancing their driving experience.”
The SEMA show featured numerous HRC vehicles, including the Honda IndyCar, Honda CR-V Hybrid Racer, and Honda Civic Type R Pace car. These models attracted considerable attention and showcased Honda's commitment to developing street, off-road, and race designs. Initially launched as Honda Performance Development in 1993, HRC US has remained focused on performance vehicles. Their mission statement emphasizes that "HRC US specializes in designing and developing powertrain, chassis, electronics, and performance parts, along with providing technical and race support."
If racing is your passion, HRC US has much to offer in the coming years. They are dedicated to delivering top-tier racing and off-road components to elevate your performance. Even those with a casual interest in performance cars will find HRC US intriguing and worth researching.
Find Out More About HRC's New Business Model
Reach out to our dealership to learn how Honda Racing Corporation US is transforming the world of performance parts for Honda and Acura vehicles. We are also available to answer any questions regarding these exciting advancements.
