
Since 2007, Honda has been an essential partner for the National Hockey League (NHL) and will continue to be in the years ahead. Recently, both sides revealed that they have extended their sponsorship arrangement for several more years. The NHL is aired in many countries and has franchises in the United States and Canada.
Honda Will Have a Broad Presence
During nationally televised NHL games, Honda's digital advertisements will be featured along the sideboards and on the ice at specific moments during the games. The company will also promote ads on the NHL's social media channels and other digital properties managed by the league. Furthermore, Honda will sponsor prominent events like the Winter Classic, Four Nations Classic, and other major games throughout the regular season and playoffs.
Sustainability a Focus for Both Brands
Both organizations will showcase each other's sustainability projects. Honda is dedicated to developing vehicles that cause no environmental harm by 2050. To achieve that target, the company intends to manufacture solely electric and fuel-cell vehicles by 2040.
Sustainability is also key for the NHL since hockey has its roots on natural surfaces. Although the game is no longer played on frozen ponds, both players and fans continue to respect its heritage and are eager to see the sport endure for many years.
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